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Janie Bryant’s home, photographed by Bonnie Tsang for Matchbook’s December Issue
Head of Digital Innovation & Culture for lululemon athletica. I enjoy hot yoga, high heels, and living a life that leaves me grinning from ear to ear.
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As of this afternoon, we have a live streaming tweet wall, displayed at our lululemon head office 24 hours a day. These tweets take up an entire wall on our 2nd floor - and definitely command a presence.
We’ve been moderating and monitoring ALL tweets @lululemon (and anything related to lululemon) for years now, but finally are displaying the incredible velocity for our entire office to see and enjoy.
How is anyone going to get any work done?
Our Ask a Designer: Live! event went off without a hitch. We had thousands of interactions, comments, and learnings from the event - and I’m dying to test the waters next time with a video chat. We’ll certainly be back online again with another member of the lululemon design team, and potentially back with athletes, ambassadors, and other employees. Who do you want to see next?
Below is recap of the night, in photo form!
The trusty lab iMac … ready and waiting!
Elim taking a picture of me taking a picture of twitter. My head hurts!
Ali had the great idea of displaying everything live on the tv so we could all watch the conversation.
Melissa warms up! Our Facebook chat was live first.
Paula and Laura from the OC Pod - ready to hop in and help.
Alana and Shawna - our event coordinators and moderators extraordinaire!
After the FB chat we moved on to Twitter!
Elim and Ali chill out, eat Pokey, and watch the event on the big screen.
The team ended the night off with a surprise bday cake, wine, champagne and snacks!
Our upcoming “Ask a Designer” event is probably one of the raddest things that our OC pod at lululemon has ever done.
Next week we’ll be giving our guests the opportunity to chat live with one of our most talented and knowledgeable designers, Melissa Content (yes ladies, of TaTaTamer fame).
Melissa will be live on Facebook and Twitter, answering as many questions from our guests as is humanly possible. If all goes well, we’ll make this a regular series! All of the feedback, questions, and ideas will be collected and shared straight with our design team. For extra geekery, our OC pod will be live blogging the entire event.
Learn more:
Below is one of my all time favorite blog posts from the lululemon blog. Our amazing GEC Online Community Pod stepped out from behind the Facebook wall and Twitter feed to introduce themselves to the world. Woot!
Ever wonder who’s behind the lululemon Facebook wall? Keep reading to find out who’s responding to your wall posts, finding out answers to your questions, and making sure your feedback goes to the right department! The questions below were asked on our Facebook wall last month:
Read on: http://www.lululemon.com/community/blog/behind-the-wall/
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A handful of weeks ago our PR Coordinator and Regional Community Guru for Eastern Canada approached me and asked if I was interested in doing an interview for Elle Quebec. Faster than I could say “mais oui” the interview was arranged. For a sneak peak of the article - in French of course - visit Elle online: http://www.ellequebec.com/mode/tendances/la-mode-s-attaque-aux-medias-sociaux/a/33442/2
My personal favorite learning from all of this is just how glam my job title sounds en francais! I’m the Directrice des Communautés en ligne pour lululemon. Heck yes!
