Every year I go a little crazy around “Roll Up the Rim to Win” season. Normally I’ve got my morning coffee routine down to a fine art, an am dance if you will. However, roll-up season throws me for a loop.
I’m clearly not their target market. I’m not a gambler. I don’t buy lottery tickets. I don’t even really like games all that much. But boy, when roll-up season comes around, I can’t help myself.
This year I tried the Tim Martiniuk school of winning. His theory suggests that the larger a cup you buy, the more likely you are to win. And so, I bought larges, mediumsĀ - the whole gamut - all in my attempt to win something useless like a bbq or a lease on a Toyato Verza.
Long story short, I lost. But as any Canadian knows, the coffee is like crack and now I can’t stop drinking it. Farewell Sbux, I’m hooked on the ‘Ho!

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